Most Popular Formula 1 Teams on Social Media

Ranked based on the number of followers on Facebook, Youtube, Instagram, and Twitter, as of 11-Oct-21

Most Popular Formula 1 Teams after the Turkish GP 2021

RankTeamFollowers (11-Oct-21)Followers (27-Sep-21)Change
1Mercedes23,374,77623,273,1920.44 %
2Red Bull
21,600,85021,459,4090.66 %
3Ferrari16,129,33815,996,6550.83 %
4McLaren15,466,26615,379,0620.57 %
5Alpine5,973,7325,952,6270.35 %
6Aston Martin4,657,8814,617,3970.88 %
7AlphaTauri4,464,7564,423,9090.92 %
8Williams4,237,1304,207,6690.7 %
9Alfa Romeo3,359,3923,340,5830.56 %
10Haas 2,767,6142,743,8050.87 %

Teams that have added most fans in recent weeks

Between Russian GP (27-Sep-21) and the Turkish GP (11-Oct-21)
RankTeamFans Added
1Red Bull141,441
2Ferrari132,683
3Mercedes101,584
4McLaren87,204
5AlphaTauri
40,847
6Aston Martin40,484
7Williams
29,461
8Haas 23,809
9Alpine
21,105
10Alfa Romeo
18,809
Between Italian GP (13-Sep-21) and the Russian GP (27-Sep-21)
RankTeamFans Added
1Ferrari397,726
2McLaren307,759
3Red Bull224,698
4Mercedes205,980
5Williams
103,157
6Alfa Romeo
96,789
7Aston Martin94,653
8AlphaTauri
93,063
9Alpine
50,060
10Haas 47,588
Between Dutch GP (6-Sep-2021) and the Italian GP (13-Sep-21)
RankTeamFans Added
1McLaren141,967
2Mercedes99,854
3Red Bull90,056
4Alfa Romeo
72,640
5Ferrari65,828
6Williams
62,041
7AlphaTauri
44,260
8Aston Martin43,230
9Alpine
26,887
10Haas 22,514
Between Belgian GP (30-Aug-2021) and the Dutch GP (6-Sep-21)
RankTeamFans Added/ Lost
1Red Bull77,963
2McLaren59,632
3Mercedes57,393
4Ferrari51,660
5Williams
37,072
6Aston Martin33,526
7AlphaTauri
29,171
8Alfa Romeo
23,441
9Haas 23,151
10Alpine
21,951
Between Hungarian GP (02 Aug 2021) and Belgian GP (30-Aug-21)
RankTeamFans Added/ Lost
1Ferrari*1,088,510
2Mercedes184,770
3Red Bull172,982
4McLaren163,590
5Williams
103,752
6Alpine
89,191
7Aston Martin85,677
8AlphaTauri
66,187
9Haas 46,060
10Alfa Romeo
35,075
Between 15 July 2021 - 02 Aug 2021 (Hungarian GP)
RankTeamFans Added/ Lost
1Red Bull231,324
2McLaren169,247
3Ferrari144,478
4Mercedes143,933
5Aston Martin94,039
6Williams
76,773
7AlphaTauri
71,861
8Alpine
59,327
9Haas 45,260
10Alfa Romeo
33,716
Month Ending 15 July 2021
RankTeamFans Added/ Lost
1Red Bull385,311
2McLaren271,510
3Mercedes237,310
4Ferrari157,188
5AlphaTauri
139,136
6Aston Martin98,654
7Williams
68,901
8Haas 50,156
9Alfa Romeo
42,098
10Alpine
40,217

Want more? Check out the other Social Media Rankings we track

Why Social Media Ranking for Formula 1 Teams?

In today’s digitally connected world, when fans want to stay connected with their favorite Formula 1 teams and drivers both on and off the track, they are responding by using various social media channels to engage with their fans.

These rankings are an effort to appreciate the most followed Formula 1 teams and the bond they have with their fans. We try to look at this through some numbers and try to understand how some teams are actually using their on-track performance to build millions of unknown relationships for themselves and their sponsors.

Stay tuned to our rankings by subscribing to Fan’s Arena!

About the most popular Formula 1 teams ranking

  • The rankings include the assessment of the social media performance of 10 Formula 1 teams that are participating in the 2021 season.
  • The social media channels from which followers are counted are Instagram, Twitter, Facebook, and YouTube.
  • The ranking is based on the total number of followers on social media for each team. This total number is the sum of followers that each team has on all the social media platforms mentioned above. This total number does not indicate unique followers as some followers would have followed a particular team on multiple platforms.
  • The follower count is done periodically to assess how the popularity of teams is changing in a given time frame. Going forward, in the second half of the 2021 season, we plan to update the count after every raceday to capture the most popular teams over the race weekends.
  • While our team has diligently tried to capture the most pertinent social media accounts of each team (excluding any fan accounts) on a best effort basis, there might be errors in capturing account information or follower count. Please read the disclaimer for more details on this.
Header Image Credit: Unsplash

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